Alberta Blue Cross:
Member Applications
Enhancing digital experiences for insurance plan holders and buying tools for prospective customers
Employer
Alberta Blue Cross; Digital Experience Team
Role
Digital Experience Designer (promoted within 6 months as a UX/UI Designer)
Responsibilities
Collaborated with business, IT, customer research groups and subject matter experts to develop customer-centric digital experiences and products which enhance the health and wellbeing of Albertans.
Facilitated collaborative sessions with cross-functional teams to identify design problems, connect customer needs with business needs, offer usability expertise and create digital solutions
Analyzed flows and business requirements to create wireframes and digital prototypes for applications, transforming customer services into digital experiences
Led the co-design of a Design System including UI standards and Pattern Libraries
Member Services Application
The Member Services Re-write project aimed to enhance the digital user experience of the existing Plan Member Services web portal (desktop, mobile and tablet) and native app (iOS and Android, mobile and tablet) for Alberta Blue Cross Plan member. The app offers features such as:
Biometric authentication
Mobile wallet identification card
Online claim submission and management
Document upload
Care provider look-up (Google Maps integration)
Direct deposit and other payment featuers
Other Projects
Enabling Travel Coverage online quoting and sales for age 60+ travellers
Retrofitting Level AA and A Accessibility standards across web and mobile applications
0 to 1, development of Design System: UI Standards and Pattern Library
High fidelity, clickable prototypes: to deliver detailed design specifications for development teams, which comply with brand visual identities and align with mobile app operation system standards (Apple iOS Human Interface Guidelines, and Google Material Design)
