HIGHLIGHTS
8+ years practicing human centred design to advocate for and enhance the lives of citizens and patients by crafting seamless digital experiences
Ability to navigate complex systems and think critically; from big picture to fine details
Compassionate towards users and sensitive to their needs
Versatile designer; having a strong knack of identifying gaps and being acton-oriented
Strong, articulate verbal and visual communicator
Enthusiastic to develop new skills, willing to learn and excel
SKILLS
user research and testing
facilitation
creation of UX artifacts
ideation and prototyping
business analysis
data analysis and reporting
data visualization
project management
agile methodology
WORK EXPERIENCE
WORK EXPERIENCE
UX/UI Designer
Jan 2025 — present
Provincial Health Services Authority
ImmunizeBC Transformation: details coming soon
UX Designer
MAY 2020 — JAN 2024
(3 years 8 months)
0-1 digital product design
Slashed the end-to-end user timeline from
6-8 months to 17 days on average
Streamlined internal processing to
reduce effort by 60-70%
Laid the groundwork to scale up digital transformation for other Court services
Government of Alberta, Justice Digital
Ministry of Technology & Innovation
Re-imagined court service delivery and technology by designing 0-to-1 digital capabilities resulting in improved efficiency, effectiveness and enhanced user experiences.
Planned, coordinated and facilitated user research across multi-stakeholder organizations, gathering insights through data analysis to drive user-centred solutions
Facilitated workshops with stakeholders and extended leadership to identify users’ greatest unmet needs shaping digital strategies that aligned with organizational goals
Produced UX artifacts such as process maps, service blueprints, wireframes, and prototypes to visualize research findings and inform design solutions, utilizing tools like Figma and Miro
Collaborated with cross-functional teams to deliver digital products using agile methodologies, ensuring seamless coordination and timely delivery
Conducted user acceptance testing to validate product functionality, ensuring quality and resolving issues through continuous improvement
Engaged stakeholders to align solutions with emerging needs, leveraging their insights and maintaining ongoing support throughout the project lifecycle
Provided post-launch support, offering user orientation, addressing feedback, and identifying opportunities for product/service enhancements
Digital Experience Designer
APR 2019 — MAY 2020
(1 year 1 month)
Apple and Google App Store reviews improved from
2.1 to 4.7 (out of 5 stars)
Recognized challenges and took initiative to develop a Design System from 0-to-1
Alberta Blue Cross
Digital Experience Projects; Marketing
Developed customer-centric digital products in collaboration with business, IT, customer research groups, and subject matter experts, improving the health and well-being of Albertans.
Facilitated cross-functional sessions with technical, marketing, and research teams to identify design challenges, aligning customer needs with business objectives
Designed intuitive user interfaces and created digital solutions, including mock-ups and prototypes, for web applications and iOS/Android apps, enhancing user experience
Led a team of UI designers and front-end developers to establish and maintain a comprehensive Design System, UI Standards, and Pattern Library for consistent web, mobile, and app experiences
Design Insights Analyst
MAY 2018 — APR 2019
(11 months)
City of Edmonton
Strategy, Customer Experience and Service Design; City Operations
Championed design thinking to foster a culture of customer-centricity within city operations, driving strategic initiatives.
Identified challenges and drove customer-centric improvements through research, analysis, and reporting recommendations, while cultivating relationships with business units (311, Waste Management, Fleet and Facilities, Transit Services)
Analyzed qualitative and quantitative data across channels to support the development of business strategies and improve service delivery
Facilitated and participated in workshops related to the development of digital transformation vision and strategies
Sessional Instructor:
User Experience Design
AUG 2019 — DEC 2019
(1 semester)
Macewan University
Faculty of Fine Arts and Communications
Introduced and mentored students in the field of user experience design, applying design processes, methods and visual design skills to the creation of digital products such as websites and software applications that are useful, usable, and desirable.
UX Advisor
JUL 2016 — MAY 2018
(1 year 11 months)
Alberta Health Services
User Experience Team; Online and Creative Services
Enhanced patient experiences and education through UX research, evaluation, content management, and digital product design. Collaborated with health providers, subject-matter experts, patients and families, business analysts, and developers to enhance patient education and digital engagement.
Created wireframes, mock-ups, and interactive prototypes for web and app concepts to deliver Personal Health Record digital capabilities
Developed a digital strategy for technological innovation in healthcare as part of a design research team, informed by research initiatives that identified gaps in patient experiences and interactions with the healthcare system
Planned and facilitated workshops involving cross-functional business leaders and service providers, capturing and analyzing inputs, and synthesizing findings into documents and artifacts, including patient storyboards and videos
Graphic Designer
DEC 2015 — MAY 2016
(6 months)
Sinai Health Systems
Evidence-based Practice Improving Quality (EPIQ III)
Designed educational and workshop materials, infographics, and a visual system.
SEP 2015 — APR 2016
(8 months)
University Of Alberta
Department of Art and Design; Faculty of Arts
Conducted user research among Industrial Design students and re-designed Safety Manuals for use in fabrication workshops.
JUN 2015 — DEC 2015
(7 months)
University Of Alberta
Undergraduate Medical Education; Faculty of Medicine
Designed marketing materials for student recruitment, including a program viewbook, info session presentation and event banners.
MAY 2015 — AUG 2015
(4 months)
Alberta Health Services
Enhanced Recovery After Surgery (ERAS); Surgery SCN and Cancer SCN
Practiced observational research in Alberta hospitals for quality improvement and information design for patient education materials and data collection tools.
EDUCATION
University of Alberta; Bachelor of Design
Visual Communication major and Industrial Design minor
Business Marketing & Strategic Management
Human Geography & Urbanism
Apparel Design & Construction
EXTRACURRICULAR
SEP 2022 — APR 2023
(8 months)
Macewan University — Design Project Supervisor
Design Studies: Applied Design Research & Capstone
Provided mentorship and project supervision to guide a final-year design student through design research methodologies and practical applications.
APR 2023
(4 week course)
Simon Fraser University — Sustainable Cities
Examined the basic challenges and principles of sustainable urban planning and design
Discovered key dimensions of climate action and ecological knowledge and how they can be incorporated into planning and design
MAR 2019 — NOV 2019
(9 months)
City Of Edmonton — Social Innovation Coach
RECOVER: Edmonton’s Urban Wellness Plan
Coached a team of volunteers to analyze ethnographic research and prototype urban wellness solutions to tackle social challenges in Edmonton’s at-risk communities
Co-designed service concepts, experiments and maps with volunteers to test with people with lived experience being houseless
OCT 2017
UX Edmonton — UX Camp Volunteer
Assisted in event planning and designed print materials
